Crypto Fight Club's player retention, game theory, and play-to-earn models explained.


The crypto industry has been booming with new trends and innovations. NFTs (non-fungible tokens) and DeFi (decentralized finance) have proven to be the most popular trend since the birth of this particular industry. These sectors both saw their popularity peak around 2020, but seems stronger than ever now due in part from entrepreneurs who recognize how useful these ideas could be for everyday life outside cryptocurrency circles.

Particularly, the emergence on innovative NFT projects also played an important role (and continues contributing) towards shaping today’s landscape with play-to-earn gaming. This breakthrough of new projects using NFTs have helped spawn many market sectors where users are demanding higher utility value than ever before. Demand is endless regardless of any niche within the industry.

Play-to-earn gaming is the hottest addition to NFTs that spurs player retention and game theory. Whether its purchasing digital land and advertising in open-world metaverses or opening up scholarship functions that allow other people to play on another persons dime; this retention model and form of game theory is attracting millions of new users and billions of dollars to the crypto industry.

Caveat made, there are a few cons in the existing play-to-earn infrastructure. The following comparison table gives an overview of Crypto Fight Club amongst widely popular blockchain-based games.

πŸ‘Ύ Play-To-Earn Comparison Chart

Key PointsCrypto Fight ClubAxie InfinityDecentralandPegaxy

Entry Barrier







Low (MMR dependent)



Time Spent





Game Modes








Digital Real-Estate












Industry Approach

Crypto Fight Club's approach to player retention and game theory differs vastly amongst the competition. To prove this, actively providing players and NFT holders numerous options and earning models is based on their particular play style remains the core focus.

The following is being implemented to attract newcomers and retain existing players:

  • βœ… Low entry barriers for newcomers based on play-to-earn demographics

  • βœ… Incentivizing payout structures for any and all gamers

  • βœ… Minimal time spent playing mini-games

  • βœ… Competitive gameplay via leaderboard rankings

  • βœ… Providing multiple options suited for different styles of gameplay

  • βœ… Temporarily limiting amount of NFTs to create exclusivity and avoid market saturation

  • πŸ”œ Lending platform for those looking to rent and play on another person's dime

  • πŸ”œ Digital real-estate within the metaverse for passive-income solutions for non-gamers

  • πŸ”œ Open-world gameplay optimized for those looking for freedom of choice (CFC Metaverse)

Player Retention & Game Theory

To keep players playing, the steps taken from user acquisition turned pro-fighter are essential to make any metaverse gaming project a success. In short, the path taken has been developed for the people.

The design of the characters and environments marks the first leap to attracting new gamers and keeping existing gamers immersed. Each fighter and environment has a story that can relate to someone, somewhere.

After, to further the customer journey, the team is using simple onboarding formulas (starting from minting and ending in playing) with the existing technology used similarly by major game companies.

Simply put: Acquire $FIGHT -> Mint NFT -> Play + Stake & Earn.

Next, crafting multiple game modes that keeps players returning. We leverage the play-to-earn model by understanding the value of time and providing respectable entry points.

Lastly, acquiring feedback from the community and providing options for new and existing players remains a vital point whilst attending the market. Game development in crypto is accelerated tenfold compared to the traditional industry.

Play-To-Earn Model

Each game produced has a different and unique play-to-earn economy. It is not limited to the amount of chickens you catch, bears you kill, or fighters you KO- rather earning based on time spent and competing to the top of the leaderboards. Multiple avenues of earning are curated for different play styles.

Play-to-earn economies are based on the following:

  • Time spent playing

  • Amount of NFTs owned/played

  • Amount of objectives completed

  • Higher leaderboard rankings = higher payouts

The table below showcases how players can earn in the different Crypto Fight Club mini-games.

Chicken Run is the premier mini-game inside of the Crypto Fight Club metaverse. Inspired by the local cardio exercise routine Muay Thai fighters use in Thailand, the goal is to catch as many chickens in a small-window of time for prizes in redeemable NFTs and $FIGHT. Compete against others with your NFT avatar and fight your way to the top of the leaderboards to earn more.


  • 2 minutes per round

  • 10 rounds every 24 hours (per NFT)

  • $FIGHT rewards paid out per season (1 season = 1 week)

  • Redeemable Chicken Run NFTs rewarded to top chasers at the end of 2 seasons.

  • Competitive environment

  • 25,000+ weekly rewards in $FIGHT pooled

  • Anyone playing can earn

  • Tournaments with BIG rewards (coming soon)

How to Mint NFT 2.0 Avatars

Play Chicken Run

Chicken Run Game Economics

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